MTV Fanatasy Election
AHHHHHMERICA! When a creative brief says something about a talking unicorn who rips off his horn and plays it like a trumpet, we stand up and listen! The back story on this project includes umpteen rounds of character development and conversations about the unicorn’s slack jaw and cartoony eyes with a “Williamsburg hipster” hair cut… gotta love it. Another stellar national team assembled from the ethos which allowed Goodlookin’ to rock Flash and After Effects like a tweaking German DJ. The result? This web intro for site launch and a series of :15′s for broadcast were deployed to drive the millenials to the voting booths. HUZZAH !