Goodlookin’ designed and animated this multi-spot campaign for Covergirl as part of a collaborative production with GoodGreatGrand. These epic pieces carry the viewer thru artistically rendered 3d worlds for each of the characters as she answers the question “What inspires you?” All hands on deck as we packed our studio with 3d, 2d and compositing talent to accommodate the hefty task of creating these cool pieces.
We were more than happy to help our friends at MTV create this graphic call-to-action promo supporting Cell Phones For Survivors, a DoSomething.org initiative designed to raise much needed funding for survivors of domestic violence. Poppy, fun, direct. Use your powers for good, people.
AHHHHHMERICA! When a creative brief says something about a talking unicorn who rips off his horn and plays it like a trumpet, we stand up and listen! The back story on this project includes umpteen rounds of character development and conversations about the unicorn’s slack jaw and cartoony eyes with a “Williamsburg hipster” hair cut… gotta love it. Another stellar national team assembled from the ethos which allowed Goodlookin’ to rock Flash and After Effects like a tweaking German DJ. …
This co-branded spot with MTV and Geico uses flattened design to craft a funny, silly narrative including lots of details from chandelier smashers to motocross house rippers.
Even though this guy didn’t make it to air, we just had to feature him. This transforming robot/B-boy/Mexican wrestler remains one of our all-time favorite creations.