Six weeks out from the grand opening of their Manhattan office, Infor enlisted the Goodlookin’ crew with a seemingly impossible undertaking, one that most of you probably would have declined. A global software company that services 15 sectors of business and industry, Infor needed some branded content for their massive video wall as well as their […]
We were more than happy to help our friends at MTV create this graphic call-to-action promo supporting Cell Phones For Survivors, a DoSomething.org initiative designed to raise much needed funding for survivors of domestic violence. Poppy, fun, direct. Use your powers for good, people.
Microsoft tapped Goodlookin’ to craft an animated demo for Tribune’s news aggregating app, bringing the viewer through it’s functionality in a sophisticated and thorough way. Tasked with bringing Mosaic by Tribune to life and simulating its best features prelaunch, it was crucial for Goodlookin’ to work closely with the dev team to gain the necessary […]
When Superfine Films called on Goodlookin’ to design the show title and animated graphics package for their new 3D documentary series, Hillbilly Blood: A Hardscrabble Life, we hopped to it. The result: an organic & scrappy package that reflects the gritty honesty of this outdoor survival show and its heroes. Now in its second season […]
Microsoft called on us to help them promote all the awesome apps found in the Windows 8 marketplace. Requiring fast hands and a nimble team, Goodlookin’ swarmed in to craft this visually rich piece which takes the viewer on a journey from device to device, covering lots of ground and highlighting all the exciting features […]
Our Nordstrom client dropped this fun project in our lap with the missive to “Just have fun with it!” Our ability to craft a film with only a pile of stills and a music track allowed us to produce this sassy gem. With edge and confidence, this collage-infused edit carries the viewer along a […]
AHHHHHMERICA! When a creative brief says something about a talking unicorn who rips off his horn and plays it like a trumpet, we stand up and listen! The back story on this project includes umpteen rounds of character development and conversations about the unicorn’s slack jaw and cartoony eyes with a “Williamsburg hipster” hair cut… […]
Can you believe it? Kim Kardashian launches her 5th perfume. In case you’re following, this is Goodlookin’s 4th ad for the infamous Kardashian family. With minimal elements, we crafted a beautiful piece that evokes elegance and repose in a world where mayhem might be a driving factor…who knows?! Makes scents to us….
“The Jean Paul Gaultier film might be one of my faves.” – Brian Caiazza A strong edit, composed and stylized by layering the footage of Gaultier’s exhibited collections was thoughtfully intertwined with an inspiring interview. Every line is quotable as Gaultier discusses his career, the evolution of his work, and his thoughts on (not really) being […]
Being a design company often means you have to go to school on a new technology or product in order to be able to sell it. GlowCaps for Vitality is one such project. In a connected universe, ambient technology will assist us with our daily tasks like remembering to take our medication. We married contemporary […]
Fashion 101. This is a laced epitome of style and beauty, narrated by Jeffrey Kalinsky whose quip-filled prose and exacting one liners acutely describe not only the collections seen in the piece, but the vibes and ethos of fashion in general. Pouty models still rule! ”Fashion follows them…”
Turn & Burn is Discovery’s custom-car show featuring the fast talkin’ Brother JD in his endless pursuit of the “5K flip.” For title logo treatment, Goodlookin’s choice of color and texture reflects the transformation of busted grit to classy whip!
We love Rebecca’s voice. It’s timeless and smooth in a way that leads to many comparisons. When she asked us to craft a simple lyric video for her single ‘Eve’, we immediately said YES. In the spirit and appreciation of simple, natural beauty, we take the viewer on a slow forward camera ride through the […]
We conjured this dreamy kaleidoscopic edit from minimal elements: b-roll footage of photo shoot, a still image of the bottle, and a music track. Throw in a nice color correct, 3d graphic panels that mirror the shape of the bottle, and beautiful lighting for the final effect.
Even though this guy didn’t make it to air, we just had to feature him. This transforming robot/B-boy/Mexican wrestler remains one of our all-time favorite creations.
Partnering with Fjord, we created an appealing and energetic video demo for Flickr’s Windows 7 and Windows Phone 7 apps…in just under two weeks! Most likely the first app demo of it’s caliber launched into the cybersphere, this trailer premiered at the 2011 CES conference where it generated excitement and stoked anticipation for the feature […]
The making of the exhibit at the Smithsonian Cooper-Hewitt, National Design Museum. Film titles design and animation.
Goodlookin’ designed and animated this multi-spot campaign for Covergirl. These epic pieces carry the viewer thru artistically rendered 3d worlds for each of the characters as she answers the question “What inspires you?” All hands on deck as we packed our studio with 3d, 2d and compositing talent to accommodate the hefty task of creating […]
This retro and brazenly sexy lyric video for James Hunter Six ‘One Way Love’ premiered on Rolling Stone….and deemed NSFW! Co-directors Steven Erdman and Brian Caiazza joined design and animation forces to create this epicly funny piece – a journey thru the world of pinup laden landscapes where cartoon googly eyes peep and creep across every twist […]
Witness Company is an all-American brand. Our process film brings you into the workshop and provides a glimpse of the Grand Poobah WBP as he utilizes artistic precision and skill to hand craft each Witness Company ring. Tight macro camera work follows the swift, skilled hands of the craftsman.
Witness Company is an all-American brand led by the inimitable Grand Poobah WBP. The brand embodies a renegade, bad ass spirit; one who lives by hard work, rugged living and a get it done attitude. These vignettes provide a voyeristic peek into the world of WBP himself. Deep in the woods of PA, we met […]