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James Hunter Six ‘One Way Love’

May 2, 2013 by goodlookin'

This retro/vintage, sexy, high art lyric video for James Hunter Six ‘One Way Love’ premiered on Rolling Stone….and deemed NSFW!  Co-directors Steven Erdman and Brian Caiazza joined design and animation forces to create this epicly funny piece – a journey thru the world of pin up laden landscapes where cartoon googley eyes peep and creep across every [...]

Categories: Featured, Music Video, Video

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Windows 8 Featured Apps for Microsoft

April 19, 2013 by goodlookin'

Microsoft called on us to help them promote all the awesome apps found in the Windows 8 marketplace. Requiring fast hands and a nimble team, Goodlookin’ swarmed in to craft this visually rich piece which takes the viewer on a journey from device to device, covering lots of ground and highlighting all the exciting features [...]

Categories: Featured, Microsoft, Video

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Savvy Trends Spring 2013 for Nordstrom

April 19, 2013 by goodlookin'

Our Nordstrom client dropped this fun project in our lap with the missive to “Just have fun with it!”   Our ability to craft a film with only a pile of stills and a music track allowed us to produce this sassy gem.  With edge and confidence, this collage-infused edit carries the viewer along a [...]

Categories: Featured, Nordstrom, Video

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MTV Fanatasy Election

November 29, 2012 by goodlookin'

AHHHHHMERICA!  When a creative brief says something about a talking unicorn who rips off his horn and plays it like a trumpet, we stand up and listen!  The back story on this project includes umpteen rounds of character development and conversations about the unicorn’s slack jaw and cartoony eyes with a “Williamsburg hipster” hair cut… [...]

Categories: Featured, MTV, Video

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Infor

November 29, 2012 by goodlookin'

Six weeks out from the grand opening of their Manhattan office, Infor enlisted the Goodlookin’ crew with a seemingly impossible undertaking, one that most of you probably would have declined.  A global software company that services 15 sectors of business and industry, Infor needed some branded content for their massive video wall as well as their [...]

Categories: Featured, Video

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Rebecca Jordan ‘Eve’

July 5, 2012 by goodlookin'

We love Rebecca’s voice.  It’s timeless and smooth in a way that leads to many comparisons.  When she asked us to craft a simple lyric video for her single ‘Eve’, we immediately said YES.  In the spirit and appreciation of simple, natural beauty, we take the viewer on a slow forward camera ride through the [...]

Categories: Featured, Music Video, Video

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Nordstrom Presents: Jean Paul Gaultier, opening night at the de Young Museum, SFCA

May 8, 2012 by goodlookin'

“The Jean Paul Gaultier film might be one of my faves.” – Brian Caiazza A strong edit, composed and stylized by layering the footage of Gaultier’s exhibited collections was thoughtfully intertwined with an inspiring interview.  Every line is quotable as Gaultier discusses his career, the evolution of his work, and his thoughts on (not really) being [...]

Categories: Featured, Nordstrom, Video

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MTV New Year’s Eve 2012

January 4, 2012 by goodlookin'

This co-branded spot with MTV and Geico uses flattened design to craft a funny, silly narrative including lots of details from chandelier smashers to motocross house rippers.

Categories: Featured, MTV, Video

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GlowCaps for Vitality

October 13, 2011 by goodlookin'

Being a design company often means you have to go to school on a new technology or product in order to be able to sell it.  GlowCaps for Vitality is one such project. In a connected universe, ambient technology will assist us with our daily tasks like remembering to take our medication. We married contemporary [...]

Categories: Featured, Video

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Nordstrom: Eye For Style | Designer Campaigns, Fall-Winter 2011

August 24, 2011 by goodlookin'

Fashion 101.  This is a laced epitome of style and beauty, narrated by Jeffrey Kalinsky whose quip-filled prose and exacting one liners acutely describe not only the collections seen in the piece, but the vibes and ethos of fashion in general.  Pouty models still rule!  ”Fashion follows them…”

Categories: Featured, Nordstrom, Video • Tags: after effects, animation, brian caiazza, broadcast design, c4d, cinema 4d, design, goodlookin, jen watts, maya, motion graphics, television

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Mosaic by Tribune

July 19, 2011 by goodlookin'

Microsoft tapped Goodlookin’ to craft an animated demo for Tribune’s news aggregating app, bringing the viewer through it’s functionality in a sophisticated and thorough way.  Tasked with bringing Mosaic by Tribune to life and simulating its best features prelaunch, it was crucial for Goodlookin’ to work closely with the dev team to gain the necessary [...]

Categories: Featured, Microsoft, Video • Tags: after effects, animation, brian caiazza, broadcast design, c4d, cinema 4d, design, goodlookin, jen watts, maya, motion graphics, television

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True Reflection Kim Kardashian

May 16, 2011 by goodlookin'

We conjured this dreamy kaleidoscopic edit from minimal elements:  b-roll footage of photo shoot, a still image of the bottle, and a music track.  Throw in a nice color correct, 3d graphic panels that mirror the shape of the bottle, and beautiful lighting for the final effect.

Categories: Featured, Kim Kardashian, Video • Tags: after effects, animation, brian caiazza, broadcast design, c4d, cinema 4d, design, goodlookin, jen watts, maya, motion graphics, television

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Gamepad on MTV Tr3s

October 12, 2010 by goodlookin'

Even though this guy didn’t make it to air, we just had to feature him.  This transforming robot/B-boy/Mexican wrestler remains one of our all-time favorite creations.      

Categories: Featured, MTV, Video • Tags: after effects, animation, brian caiazza, broadcast design, c4d, cinema 4d, design, goodlookin, jen watts, maya, motion graphics, television

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Flickr for Windows 7 and Windows Phone 7

October 11, 2010 by goodlookin'

Partnering with Fjord, we created an appealing and energetic video demo for Flickr’s Windows 7  and Windows Phone 7 apps…in just under two weeks!  Most likely the first app demo of it’s caliber launched into the cybersphere, this trailer premiered at the 2011 CES conference where it generated excitement and stoked anticipation for the feature [...]

Categories: Featured, Video • Tags: after effects, animation, brian caiazza, broadcast design, c4d, cinema 4d, design, goodlookin, jen watts, maya, motion graphics, television

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Quicktake: Rodarte

August 13, 2010 by goodlookin'

The making of the exhibit at the Smithsonian Cooper-Hewitt, National Design Museum. Film titles design and animation.

Categories: Featured, Nordstrom, Photo • Tags: after effects, animation, brian caiazza, broadcast design, c4d, cinema 4d, design, film titles, goodlookin, jen watts, maya, motion graphics, television

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Covergirl Inspiration

May 10, 2010 by goodlookin'

Goodlookin’ designed and animated this multi-spot campaign for Covergirl.  These epic pieces carry the viewer thru artistically rendered 3d worlds for each of the characters as she answers the question “What inspires you?”  All hands on deck as we packed our studio with 3d, 2d and compositing talent to accommodate the hefty task of creating [...]

Categories: Featured, Video • Tags: after effects, animation, brian caiazza, broadcast design, c4d, cinema 4d, design, goodlookin, jen watts, maya, motion graphics, television

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